The Hands-on Guide for Marketers: How to Optimize Processes to Increase ROI

Marketing teams have to always prove that it's worth it investing in a new campaign or that a channel is better than another. And the best way to prove it is by showing the Return Over Investment (ROI) of each initiative. 

In this guide, you will see how the best marketing teams standardize processes and automate repetitive tasks to focus on what really matters: creativity, results, and improving ROI, of course.